Custom Images LinkedIn Video Documents Hashtags Re-share @mentions Targeting

Always try to include an image, link or video in your posts. Images generally result in a 2x higher comment rate. We’ve seen custom image collages (3-4 custom images in one post) perform especially well for organizations.

Less is more: Aim for 1-2 minutes and be sure to capture attention with the first few seconds. 

Add subtitles: Many users will be watching with the sound off, so consider adding titles and graphics to help them follow along.

Make it authentic: Focus on unique and authentic video, not overly-produced.

Have questions? See our help page for the technical details on file formats, length, etc.


Use PDFs or  PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. 

See how HubSpot uses documents on LinkedIn to share knowledge and drive results.


Identify hashtags that are top of mind for your organization and add them to posts when relevant. With your Communities Hashtags panel, you can also associate up to three hashtags with your Page. From there, you can enter the feeds and interact with members and Pages from the perspective of your organization.

Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page’s Activity tab.

Target your LinkedIn Page posts to a specific language, geography, university, function, seniority, industry, or company size. This is especially useful if you’re a global organization with multiple geographic audiences.

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